With regard to segmenting dimensions,which of the following statements is accurate?
A)Why,what,and who questions can help a marketing manager identify segmenting dimensions.
B)Segmenting dimensions are ancillary to marketing mix planning.
C)Only one segmenting dimension should be considered at a time.
D)Segmenting dimensions remain constant across submarkets within broad product-markets.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Basic why (Why are customers making a purchase decision?),what (What have customers done before making a decision?),and who (Who are the customers?)questions can help guide a marketing manager as they narrow down to particular segmenting dimensions.

With Regard to Segmenting Dimensions,which of the Following Statements Is