Which of the following would be a determining dimension for a customer who needs to buy a marketing textbook for school?
A)avid reader
B)status as college student
C)income level
D)traveler
E)age

Question

Quizplus · Accepted Answer

A consumer's status as a college student would be a determining dimension in the decision to purchase a marketing textbook.Determining decisions are those factors that actually affect the customer's purchase of a specific product.

Which of the Following Would Be a Determining Dimension for a Customer