Which of the following statements about approaches to market-oriented strategy planning is NOT true?
A)It is usually safer to be a combiner.
B)Cost considerations encourage aggregating.
C)Demand considerations encourage less aggregating.
D)The approach a firm uses depends in part on the firm's resources.
E)Generally,it is better to try and satisfy some customers very well instead of many just fairly well.

Question

Quizplus · Accepted Answer

It's usually safer to be a segmenter-that is,to try to satisfy some customers very well instead of many just fairly well.

Which of the Following Statements About Approaches to Market-Oriented Strategy