The most useful dimensions for segmenting markets are
A)geographic and demographic dimensions.
B)brand familiarity and consumption patterns.
C)social class.
D)benefits sought.
E)The most useful depends on what product-market one is segmenting.

Question

Quizplus · Accepted Answer

Whether customers are final consumers or organizations,segmenting a broad product-market usually requires using several different dimensions at the same time.It depends on what product-market is being segmented.

The Most Useful Dimensions for Segmenting Markets Are