Tom and Sally Jones are preparing to purchase a new car.Tom currently has a Toyota Camry and Sally has a Honda Accord.They now have two children under age 5,so they plan to trade in Sally's car to purchase a minivan.Sally and Tom decide on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable.In this purchase situation,Tom and Sally's family life cycle stage is a ________ segmenting dimension,and the benefit Sally seeks (reliability)is a ________ segmenting dimension.
A)geographic; demographic
B)demographic; behavioral
C)geographic; behavioral
D)demographic; geographic
E)behavioral; demographic

Question

Quizplus · Accepted Answer

Demographic segmenting dimensions include income,gender,age,marital status,family size,family life cycle,occupation,education,ethnicity,and social class.Behavioral segmenting dimensions include needs,benefits sought,thoughts,rate of use,purchase relationship,brand familiarity,kind of shopping,type of problem solving,and information required.

Tom and Sally Jones Are Preparing to Purchase a New