Which of the following is most likely to be a determining dimension with respect to purchase of a particular brand of coffee?
A)taste
B)income
C)age
D)sex
E)None of these is likely to be a determining dimension in this situation.

Question

Quizplus · Accepted Answer

Determining dimensions are those that actually affect the customer's purchase of a specific product or brand in a product-market.How specific the determining dimensions are depends on whether you are concerned with a general product type or a specific brand.

Which of the Following Is Most Likely to Be a Determining