Compared to qualifying dimensions,determining dimensions
A)are more likely to be related to whether a customer will make a purchase in the product-market at all.
B)help identify the "core benefits" offered to everyone in the product market.
C)are usually much more specific.
D)are relevant to including a customer type.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Determining dimensions are those that actually affect the customer's purchase of a specific product or brand in a product-market.

Compared to Qualifying Dimensions,determining Dimensions