Qualifying dimensions,in contrast with determining dimensions,
A)are the only kind of dimensions useful for marketing strategy planning.
B)indicate whether a person might be a potential customer but do not show which product or brand that person might buy.
C)are the customer-related dimensions in a product-market.
D)affect the product or brand a person is likely to purchase.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

The qualifying dimensions help identify the "core benefits" that must be offered to everyone in a product-market.Determining dimensions are those that actually affect the customer's purchase of a specific product or brand in a product-market.

Qualifying Dimensions,in Contrast with Determining Dimensions