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Marketers at General Mills Found That Many People Try to Check

Question 217

Multiple Choice

Marketers at General Mills found that many people try to check e-mail or drive a car while eating breakfast or lunch.For many of these target customers the real ________ dimension in picking a snack is whether it can be eaten "one-handed."


A) potential
B) qualifying
C) determining
D) geodemographic
E) time

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