Planning marketing strategies for international markets
A)is usually most effective when the marketing manager uses the same marketing strategy for all markets.
B)is often easier than planning domestic strategies because economic,political,and other uncontrollable variables are less important.
C)is "easy" because each country should be treated as one target market.
D)None of these answers is correct.

Question

Quizplus · Accepted Answer

Success in international marketing requires even more attention to segmenting and another step.There are over 192 nations with their own unique cultures.They differ greatly in language,customs (including business ethics),beliefs,religions,race,and income distribution patterns.

Planning Marketing Strategies for International Markets