Alpine Auto Repair keeps a record of customer oil changes and sends a reminder postcard to its customers when it's time for the next oil change.This is an example of a ________ system.
A)customer relationship management
B)qualifying dimensions
C)positioning matrix
D)geographic targeting
E)clustering

Question

Quizplus · Accepted Answer

With customer relationship management (CRM),the seller fine-tunes the marketing effort with information from a detailed customer database.The database stores information that is useful for segmentation.

Alpine Auto Repair Keeps a Record of Customer Oil Changes