A detailed customer database,containing past purchases and other segmenting information,is used to focus marketing efforts on individual customers in a
A)clustering management system.
B)product positioning matrix.
C)product differentiation matrix.
D)diversification management system.
E)customer relationship management system.

Question

Quizplus · Accepted Answer

With customer relationship management (CRM),the seller fine-tunes the marketing effort with information from a detailed customer database.This usually includes data on a customer's past purchases as well as other segmenting information.

A Detailed Customer Database,containing Past Purchases and Other Segmenting Information,is