Every new customer at Five Elements Spa is asked to register his or her personal details,which includes the customer's age,purpose of visit,and contact information.With this information,the company regularly keeps in touch with its customers,reminding them of their next appointments,new spa offers,and any other promotions.The database is used to predict a customer's next visit to the spa based on his or her previous visits.It also helps the company design service packages to suit the customer's individual needs.In this scenario,Five Elements Spa is using
A)corporate governance.
B)social audit.
C)customer relationship management.
D)supply chain management.
E)service design prototyping.

Question

Quizplus · Accepted Answer

CRM data is generally used by firms to develop a prediction score for each customer.The database stores information that is useful for segmentation.Analytic software aids in identifying customer segments,so that each can be delivered a different marketing mix.

Every New Customer at Five Elements Spa Is Asked to Register