Customer relationship management (CRM)helps consumer marketers
A)limit their personalization efforts.
B)treat all submarkets as a single huge market.
C)reduce their focus on local customers.
D)deliver the same marketing mix to all customer segments.
E)treat customers individually as segments of one.

Question

Quizplus · Accepted Answer

Business-to-business markets,with very large customers,have typically treated customers individually as "segments of one." CRM helps consumer marketers do the same.

Customer Relationship Management (CRM)helps Consumer Marketers