Which of the following is one of the three basic ideas in the "marketing concept"?
A) resource efficiency
B) customer satisfaction
C) to obtain economies of scale
D) to maximize sales
E) the president having a marketing background
Correct Answer:
Verified
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Q300: A company where the marketing people do
Q302: Which of the following is MOST likely
Q303: The marketing concept says that a business
Q304: The "marketing concept" says that a business
Q305: In a firm that has a total
Q306: The triple bottom line is a measure
Q321: Complete acceptance of the "marketing concept" would
Q339: A "production-oriented" firm typically:
A) views customer credit
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