Using the focus strategy,a firm concentrates on a segment of the market.The firm may compete on the basis of either differentiation or cost leadership.

Name: Using the focus strategy,a firm concentrates on a segment of the market.The firm may compete on the basis of either differentiation or cost leadership.
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Question

Quizplus · Accepted Answer

The statement is true. The focus strategy involves targeting a specific segment of the market and competing on the basis of either differentiation or cost leadership within that segment.

Using the Focus Strategy,a Firm Concentrates on a Segment of the Market.The