In firms with non-routine production processes (such as advertising firms or software developers),flexible human resource practices that nurture creativity,innovation,and entrepreneurship may add more value.

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Non-routine production processes require creativity, innovation, and entrepreneurship, which can be nurtured by flexible human resource practices. Such practices can provide a supportive environment that encourages employees to experiment with new ideas, take risks, and learn from failure, all of which are essential for developing and implementing innovative solutions. This can ultimately add more value to the firm as it allows for continuous improvement and adaptation to changing market conditions.

In Firms with Non-Routine Production Processes (Such as Advertising Firms