In high-context cultures, where personal relationships are crucial, high-level business executives must stay in touch with their foreign counterparts.

Question

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Follow-up communications are an important part of business negotiations with partners and clients from most foreign countries. Particularly in high-context cultures, where personal relationships are crucial, high-level executives must stay in touch with their counterparts. Letters, pictures, and mutual visits remain important long after contracts are signed.

In High-Context Cultures, Where Personal Relationships Are Crucial, High-Level Business