Before launching its latest line of environment-friendly and child-friendly wooden toys, a toy manufacturer gave samples of those toys to a large and culturally diverse set of families. It then conducted a survey where the parents were asked to rate the toys on a step-wise scale of "not satisfied" to "extremely pleased." This is an example of _____ research.
A) quantitative
B) analytical
C) descriptive
D) deductive
E) explanatory

Question

Quizplus · Accepted Answer

In quantitative research, usually a large number of respondents are asked to reply, either verbally or in writing, to structured questions using a specific response format (such as yes/no) or to select a response from a set of choices. The structured responses received in a survey can be summarized in percentages, averages, or other statistics.

Before Launching Its Latest Line of Environment-Friendly and Child-Friendly Wooden