Mark Bressler is having great difficulties with his company's advertising in Japan. As a representative of Jerry Motors, he believes that it is entirely proper to use American campaigns in the Japanese market. He was surprised to learn that a slogan "Body by Arnold" (the company that makes external structures for Jerry Motors) loosely translated in Japanese to mean "Corpse by Arnold." Which of the following problems did Mr. Bressler experience with his company's advertising in this scenario?
A) Improper syntax
B) Improper colloquialisms or slang
C) Improper grammar
D) Improper local language
E) Improper translation

Question

Quizplus · Accepted Answer

Mr. Bressler is facing a problem with improper colloquialisms or slang in the company's advertising. In writing questions for translation in a marketing research questionnaire, it is important that precise terms, not colloquialisms or slang, be used in the original to be translated.

Mark Bressler Is Having Great Difficulties with His Company's Advertising