According to the text, today the real power of the Internet for international marketing research is the:
A) reduction in the time required for completing primary research.
B) reduction in the cost of conducting primary research.
C) increase in response for surveys conducted using the Internet.
D) ability to overcome legal barriers to conducting primary research.
E) ability to easily access volumes of secondary data.

Question

Quizplus · Accepted Answer

Today the real power of the Internet for international marketing research is the ability to easily access volumes of secondary data. These data have been available in print form for years, but now they are much easier to access and, in many cases, are more current.

According to the Text, Today the Real Power of the Internet