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In the Context of Selecting Sales and Marketing Personnel, Which

Question 63

Multiple Choice

In the context of selecting sales and marketing personnel, which of the following is the most important quality that a recruiter should consider while hiring marketing personnel?


A) They should have little cultural empathy as this might distract them from their main purpose.
B) When working in a foreign country, they must be capable of taking decisions that are not influenced by the habits of the market.
C) They should be able to represent a culturally superior image of their country and its products.
D) They should be hypersensitive to the behavioral variations in different countries.
E) They should possess a considerable breadth of knowledge of many subjects both on and off the job.

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