Question 1

Participants are grouped using _____ scales.

Accepted Answer

Categorization scales are used to group participants based on specific characteristics or categories. This method allows researchers to classify individuals into distinct groups for analysis based on predefined criteria.

Question 2

The adoption rate of cellular telephones continues to accelerate rapidly.This statement is an example of a _____ attitude.

Accepted Answer

The statement is an example of a cognitive attitude because it reflects a belief or thought (about the rapid acceleration in the adoption rate of cellular telephones) rather than an emotion, intention, behavior, or a peripheral aspect. Cognitive attitudes are about knowledge and beliefs regarding an object.

Question 3

Which of the following terms refers to a learned,stable predisposition to respond to oneself,other persons,objects,or issues in a consistently favorable or unfavorable way?

Accepted Answer

An attitude refers to a learned, stable predisposition to respond to oneself, other persons, objects, or issues in a consistently favorable or unfavorable way. An opinion refers to a view or judgment formed about something, not necessarily a consistent response. A personality trait refers to a stable characteristic of an individual that may influence their attitudes and behaviors. A construct refers to an abstract concept that needs to be measured or observed indirectly. Behavior refers to the actions or reactions of an individual.

Question 4

Which type of scale is used when participants score an object according to its comparative order among two or more objects?

Accepted Answer

Ranking is the type of scale used when participants score an object according to its comparative order among two or more objects. In this type of scale, objects are placed in order of preference or ranking, usually from highest to lowest.

Question 5

The assignment of numbers or symbols to a property of objects according to value or magnitude is called _____.

Accepted Answer

The answer of The assignment of numbers or symbols to...

Question 6

A rating scale is a scale that _____.

Accepted Answer

Rating scales are used to score an object or behavior without making a direct comparison to another object, allowing for subjective evaluation based on predefined criteria.

Question 7

What term below refers to the process of assessing an attitudinal disposition using a number that represents a person's score on an attitudinal continuum ranging from an extremely favorable disposition to an extremely unfavorable one?

Accepted Answer

The answer of What term below refers to the process...

Question 8

All of the following may be used with graphic rating scales except _____.

Accepted Answer

Comparisons are not typically used with graphic rating scales, which are designed to measure the intensity of a single variable or concept. The other options listed (icons, pictures, words, and numbers) are all commonly used elements of graphic rating scales.

Question 9

A cognitive basis for an attitude means that the attitude is based on a _____.

Accepted Answer

A cognitive basis for an attitude means that it is based on a person's beliefs or thoughts about a particular topic or object. Thus, option E "belief" is the best choice.

Question 10

A _____ scale is a scale that scores an object or property without making a direct comparison to another object or property.

Accepted Answer

A rating scale assigns a value to an object or property by using a predefined set of criteria, without comparing it to another object or property. A ranking scale, on the other hand, compares the objects or properties to each other and assigns them a rank order. Categorization, sorting, and recording are processes that do not involve assigning a score or value.

Question 11

A conative basis for an attitude means that the attitude is based on a _____.

Accepted Answer

A conative basis for an attitude means that the attitude is based on a behavior. This means that the attitude is influenced by the actions or behaviors of an individual towards the object of the attitude. For example, a person who has a positive attitude towards exercise may do so because they regularly engage in physical activity, which reinforces their belief in the importance of exercise.

Question 12

I turn my cellular telephone off when dining in restaurants.What is the basis of the attitude reflected in this statement?

Accepted Answer

The statement reflects a behavioral inclination or action toward turning off the cellular telephone while dining in restaurants, which falls under the conative component of attitude that deals with an individual's behavioral intentions or actions.

Question 13

Which type of scale is used when participants place cards into piles using criteria established by the researcher?

Accepted Answer

Sorting scales are used to group items or concepts into categories based on predetermined criteria, which is the type of scale used when participants place cards into piles using criteria established by the researcher.

Question 14

Which of the following statements is true concerning the applicability of attitudes in understanding behavior?

Accepted Answer

While attitudes can be a useful predictor of behavior, not all attitudes are equally effective in influencing behavior. Cognitive attitudes, which are based on beliefs and thoughts, tend to be more predictive of behavior than affective-based attitudes, which are based on emotions and feelings. Therefore, option C is the only true statement. A, B, and D are false.

Question 15

It is so annoying when people use their cellular telephones in restaurants.What is the basis of the attitude reflected in this statement?

Accepted Answer

The attitude reflected in the statement is negative and based on emotions (annoyance), indicating an affective attitude.

Question 16

A categorization scale is a scale that _____.

Accepted Answer

The answer of A categorization scale is a scale that...

Question 17

When a scale seeks to measure only one attribute of the participant or object it is said to be _____.

Accepted Answer

Unidimensional scales are designed to measure only one attribute, while multidimensional scales measure more than one attribute. Conative and affective are not relevant terms to describe the dimensionality of a scale, and balanced refers to the distribution of items on a scale, not the dimensionality.

Question 18

An affective basis for an attitude means that the attitude is based on a(n)_____.

Accepted Answer

An affective basis for an attitude means that the attitude is based on a feeling, such as emotions or moods. This is in contrast to attitudes that may be based on beliefs, opinions, behaviors, or cultural norms.

Question 19

Which of the following characteristics is not true of attitudes?

Accepted Answer

Attitudes may be learned, stable, enduring, and accessible, but they are not necessarily fluctuating. While attitudes may change over time based on new experiences or information, they are generally considered to be relatively stable over time rather than constantly fluctuating.

Question 20

A ranking scale is a scale that _____.

Accepted Answer

A ranking scale scores an object by making a comparison and determining order among two or more objects. Other options such as scoring an object without comparison, grouping participants or concepts or establishing relationships between two variables, do not necessarily involve determining order or ranking.

Quiz 12: Measurement Scales