When a business research firm provides both quantitative and qualitative methodology expertise and conducts all phases of research from planning to execution and reporting,the firm is considered a(n)_____ firm.
A) internal
B) interactive
C) proprietary
D) omnibus
E) full-service

Question

Quizplus · Accepted Answer

The term "full-service" denotes a business research firm that provides expertise in both quantitative and qualitative methodology, and handles all aspects of research, from planning to reporting. Therefore, option E is the correct answer. Option A, internal, refers to a department within a company that conducts research. Option B, interactive, refers to a type of research that involves direct interaction between researchers and participants. Option C, proprietary, refers to research conducted for the benefit of one specific organization, often kept confidential. Option D, omnibus, refers to a type of survey that includes questions from multiple clients.

When a Business Research Firm Provides Both Quantitative and Qualitative