Which term below refers to a research program or technique that is owned by a single firm?
A) Proprietary
B) Omnibus
C) Full-service
D) Limited service
E) Internal

Question

Quizplus · Accepted Answer

Proprietary refers to something that is owned exclusively by a particular individual or company. In the context of market research, a proprietary research program or technique is one that is developed and owned by a single firm for their own use.

Which Term Below Refers to a Research Program or Technique