A _____ study combines one or a few questions from several business decision makers who need information from the same population.
A) syndicated
B) proprietary research
C) omnibus
D) sampling
E) full-service

Question

Quizplus · Accepted Answer

An omnibus study combines one or a few questions from several business decision makers who need information from the same population. Syndicated research involves a research company collecting data on a specific topic or industry and selling the findings to multiple clients. Proprietary research is conducted by a company for its own internal use. Sampling is a method used to select a subset of individuals from a larger population to participate in a study. Full-service research involves a company conducting a research project from start to finish for a client.

A _____ Study Combines One or a Few Questions from Several