While spillover media pose a threat for many multinational advertisers,they can also offer potential cost savings through regional planning.

Question

Quizplus · Accepted Answer

Spillover media refers to when an advertisement reaches unintended audiences outside of the intended target market. This can result in wasted spending for multinational advertisers. However, if regional planning is implemented, spillover media can be used to reach additional markets and potentially offer cost savings. Therefore, the statement is true.

While Spillover Media Pose a Threat for Many Multinational Advertisers,they