The purpose of _____ is to conceive,analyze,and creatively select channels of communication that will direct advertising messages to the right people in the right place at the right time.

Question

Quizplus · Accepted Answer

Media planning is the process of determining the most effective way to reach the target audience with advertising messages. It involves analyzing demographic and psychographic characteristics of the target audience, as well as the strengths and weaknesses of different media channels, in order to select the best combination of media for the campaign.

The Purpose of _____ Is to Conceive,analyze,and Creatively Select Channels