Who is responsible for answering questions such as "where should we advertise," "which media vehicles should we use," and "how often should we run the advertisement?"

Question

Quizplus · Accepted Answer

Media planners are responsible for answering questions related to where, when, and how often to advertise. They use research and insights to determine the best media channels, vehicles, and timing to reach their target audience effectively. Communications experts, development planners, promotional managers, and creative directors may provide input and collaborate with media planners, but it is ultimately the media planner's domain to make informed decisions about media planning and buying.

Who Is Responsible for Answering Questions Such as "Where Should