Assume the audience for its six o'clock news on channel 5 is 115,000.During the months of April and May,a marketer of above-ground swimming pools ran 16 ads during the show.This is the only advertising the marketer did during those two months.Its _____ equals 1,840,000.

Question

Quizplus · Accepted Answer

The term "gross impression" refers to the total number of times an advertisement is viewed by the audience. In this case, the marketer ran 16 ads during a program with an audience of 115,000. Therefore, the total gross impression for those two months can be calculated by multiplying the number of ads by the audience size:

16 ads x 115,000 audience = 1,840,000 gross impressions.

Therefore, the correct answer is E.

Assume the Audience for Its Six O'clock News on Channel