When Bud's Auto Repair Shop purchased time on local television,the station sales rep promised a total exposure for the ad of 32,000.In other words,the _____ for the commercial would be 32,000.
A) potential exposures
B) frequency
C) attention value
D) effective reach
E) gross ratings point
Correct Answer:
Verified
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Q24: Assume the audience for its six o'clock
Q25: When engaged in media-planning activities,it is important
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Q28: Harrah's Resort and Casino in New Orleans
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Q30: A(n)_ is a possible exposure of the
Q31: The X Games,MTV cable TV,and Teen magazine
Q32: Why is media planning a more complicated
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