The two ways to express _____ are gross impressions and gross rating points.
A) medium delivery power
B) audience perception
C) audience receptivity
D) medium capability
E) message weight
Correct Answer:
Verified
Q29: Media planners often define media objectives by
Q30: A(n)_ is a possible exposure of the
Q31: The X Games,MTV cable TV,and Teen magazine
Q32: Why is media planning a more complicated
Q32: The elements of the _ are the
Q33: Which of the following would be the
Q36: Which of the following statements about media
Q37: The _ is simply the percentage of
Q38: Sixty percent of the total target market
Q39: Advertisers using the IMC planning model start
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