The _____ is simply the percentage of homes exposed to an advertising medium.
A) exposure
B) message weight
C) TVHH
D) exposure value
E) rating
Correct Answer:
Verified
Q32: The elements of the _ are the
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Q33: Which of the following would be the
Q34: The two ways to express _ are
Q36: Which of the following statements about media
Q38: Sixty percent of the total target market
Q39: Advertisers using the IMC planning model start
Q40: The two major components of media objectives
Q41: _ refers to the number of different
Q42: Most studies of the _ indicate that
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