_____ refers to the number of different people or households exposed,at least once,to a medium during a given period of time,usually four weeks.
A) Audience control
B) Exposure value
C) Reach
D) Message weight
E) Frequency
Correct Answer:
Verified
Q36: Which of the following statements about media
Q37: The _ is simply the percentage of
Q38: Sixty percent of the total target market
Q39: Advertisers using the IMC planning model start
Q40: The two major components of media objectives
Q42: Most studies of the _ indicate that
Q43: Hardcastle Furniture is a retailer of fine
Q44: The concept of _ is based on
Q45: Advertisers define frequency as the:
A) number of
Q46: The _ of an ad is defined
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