The _____ of an ad is defined as being the average number of times a person must see or hear a message before it becomes effective.
A) medium value
B) exposure value
C) message satiation
D) effective reach
E) effective frequency
Correct Answer:
Verified
Q41: _ refers to the number of different
Q42: Most studies of the _ indicate that
Q43: Hardcastle Furniture is a retailer of fine
Q44: The concept of _ is based on
Q45: Advertisers define frequency as the:
A) number of
Q47: The brand development index is:
A) another way
Q48: According to the advertising response curve:
A) incremental
Q49: Media people use the term _ to
Q50: Which of the following statements about reach
Q51: To develop an effective media strategy,media planners
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents