Which of the following statements about reach is true?
A) Reach is always expressed as a percentage.
B) Reach measures the intensity of a media schedule.
C) Reach refers to the number of people who will consume the advertising.
D) Reach refers to the number of people exposed to and hence have an opportunity to see the ad.
E) The only way to accumulate reach is by using the same media vehicle continuously.
Correct Answer:
Verified
Q45: Advertisers define frequency as the:
A) number of
Q46: The _ of an ad is defined
Q47: The brand development index is:
A) another way
Q48: According to the advertising response curve:
A) incremental
Q49: Media people use the term _ to
Q51: To develop an effective media strategy,media planners
Q52: Whether the print ad will be a
Q53: A manufacturer of boxed candy finds it
Q54: As an element of the media mix,the
Q55: _ measures the intensity of a media
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