Media people use the term _____ to describe the quality of exposure-the number or percentage of the audience which receives enough exposures to truly receive the message.
A) medium value
B) exposure value
C) message satiation
D) effective reach
E) effective frequency
Correct Answer:
Verified
Q44: The concept of _ is based on
Q45: Advertisers define frequency as the:
A) number of
Q46: The _ of an ad is defined
Q47: The brand development index is:
A) another way
Q48: According to the advertising response curve:
A) incremental
Q50: Which of the following statements about reach
Q51: To develop an effective media strategy,media planners
Q52: Whether the print ad will be a
Q53: A manufacturer of boxed candy finds it
Q54: As an element of the media mix,the
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