To develop an effective media strategy,media planners use the five Ms of the media mix.They are:
A) message weight, message value, message reach, media vehicle, and motivation.
B) marketing mix, media planning, media selection, media scheduling, and media implementation.
C) markets, money, media, mechanics and methodology.
D) message, motivation, money, management, and media.
E) mission, marketing, medium, message, and motivation.
Correct Answer:
Verified
Q46: The _ of an ad is defined
Q46: The _ describes how the advertiser will
Q47: The brand development index is:
A) another way
Q48: According to the advertising response curve:
A) incremental
Q49: Media people use the term _ to
Q50: Which of the following statements about reach
Q52: Whether the print ad will be a
Q53: A manufacturer of boxed candy finds it
Q54: As an element of the media mix,the
Q55: _ measures the intensity of a media
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