Whether the print ad will be a half-page or a full-page and what page the ad will be located on are all decisions involving which element of the media mix?
A) Mission
B) Management
C) Media category
D) Mechanics
E) Markets
Correct Answer:
Verified
Q46: The _ describes how the advertiser will
Q47: The brand development index is:
A) another way
Q48: According to the advertising response curve:
A) incremental
Q49: Media people use the term _ to
Q50: Which of the following statements about reach
Q51: To develop an effective media strategy,media planners
Q53: A manufacturer of boxed candy finds it
Q54: As an element of the media mix,the
Q55: _ measures the intensity of a media
Q57: Assume that 40 percent of television households
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