A manufacturer of boxed candy finds it important to advertise most heavily around Christmas and Valentine's Day,and does little,if any,advertising during off-seasons for candy sales.This statement describes the candy manufacturer's:
A) frequency.
B) continuity.
C) gross impressions over time.
D) reach.
E) message weight.
Correct Answer:
Verified
Q46: The _ describes how the advertiser will
Q48: According to the advertising response curve:
A) incremental
Q49: Media people use the term _ to
Q50: Which of the following statements about reach
Q51: To develop an effective media strategy,media planners
Q52: Whether the print ad will be a
Q54: As an element of the media mix,the
Q55: _ measures the intensity of a media
Q57: Assume that 40 percent of television households
Q58: Instead of the traditional recruitment effort,hotels and
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