The concept of _____ is based on the idea that most advertising works by influencing the brand choice of consumers who are ready to buy.

Name: The concept of _____ is based on the idea that most advertising works by influencing the brand choice of consumers who are ready to buy.
Brand: Quizplus
Rating: 4.7 (50 reviews)

Question

Quizplus · Accepted Answer

Recency planning is based on the idea that advertising is most effective when it reaches consumers who are ready to make a purchase, influencing their brand choice at the point of decision.

The Concept of _____ Is Based on the Idea That