The category development index is:

Question

Quizplus · Accepted Answer

The category development index is based on the sales potential of the entire product category in a specific target market, making option D the correct choice. Option A is incorrect as the FTC does not publish the category development index. Option B is incorrect as the advertising response curve is a measure of how consumers respond to advertising. Option C is incorrect as it refers to the sales potential of a specific brand, while the category development index is concerned with the entire product category. Option E is incorrect as the category development index is not used to forecast economic trends in a product category.

The Category Development Index Is