Campbell's soups maintain a low-level of advertising during the entire year,but it advertises heavily during the winter months when the climate is cold and people are looking for something to keep themselves warm.What kind of advertising strategy is Campbell's using?

Question

Quizplus · Accepted Answer

Pulsing describes Campbell's combination of low-level advertising throughout the year with its periodic increases in advertising intensity during its peak selling seasons.

Campbell's Soups Maintain a Low-Level of Advertising During the Entire