The University of Phoenix Has Been Described as More Like

The University of Phoenix has been described as more like an office building or industrial park than a place of higher education.It has no library building,and its bookstore only sells textbooks.The university is a subsidiary of a for-profit company called the Apollo Group.It proudly billed itself as "the largest private university in the United States." What approach to positioning is the university using?

A) Cultural symbol
B) Product class
C) Product user
D) Marketing mix
E) Price/quality