IMC is what makes relationship marketing possible.What do the letters IMC stand for?

Question

Quizplus · Accepted Answer

IMC stands for Integrated marketing communications which refers to the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program designed to maximize the impact on the target audience. This approach helps to deliver a consistent message to the customers across all forms of media and channels, resulting in a more effective and efficient marketing strategy.

IMC Is What Makes Relationship Marketing Possible