Which of the Following Statements About IMC Is NOT True

Which of the following statements about IMC is NOT true?

A) Many believe that IMC is what makes relationship marketing possible.
B) IMC is both a concept and a process.
C) Many companies initially take a narrow, inside-out view of IMC.
D) Whether a company takes a narrow view or a broad view of IMC depends to a great extent on its corporate culture.
E) A principle benefit of IMC is that each element of communication mix is autonomous.