Which method used by advertisers for the allocation of advertising funds violates the marketing principle that marketing activities are supposed to stimulate demand,not occur as a result of sales?

Question

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The percentage-of-sales method bases the allocation of advertising funds on a percentage of the previous year's sales or projected sales for the upcoming year. This method violates the marketing principle that marketing activities are supposed to stimulate demand, not occur as a result of sales, as it does not take into account the potential for increased sales due to effective marketing efforts.

Which Method Used by Advertisers for the Allocation of Advertising