Which of the following statements about the experimental method of data collection is true?

Question

Quizplus · Accepted Answer

The experimental method is commonly used in test marketing of new products in isolated geographic areas. It involves manipulating a variable to determine its effect on another variable, which is useful in evaluating the effectiveness of marketing campaigns or product features in a controlled setting. The other statements are not accurate – A is false as surveys are more commonly used for primary research, B is false as experimental research can be costly and complex, D is false as surveys and focus groups are better suited for capturing opinions and interests, and E is false as external secondary data is typically collected through sources such as government databases or industry reports.

Which of the Following Statements About the Experimental Method of Data