NSSF,the National Shooting Sports Foundation,tested the effectiveness of its Original Outdoor Challenge ad campaign with gun retailers in southern California,Oklahoma and New England.The results were promising,with all three businesses experiencing increases in sales,profit,participation and a spike in new shooters asking how to get started in a variety of shooting sports.NSSF plans a national rollout for the campaign.The gun retailers in southern California,Oklahoma,and New England were its:

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Marketers go to an isolated geographic area, called a test market, and introduce the product in that area alone or test a new ad campaign or promotion before a national rollout.

NSSF,the National Shooting Sports Foundation,tested the Effectiveness of Its Original