One company provides its resellers with elaborate point-of-purchase displays to encourage the resellers to stock and promote the distillery's products.In this example,this company is using:
A) indirect consumer marketing.
B) promotion equity.
C) scrambled promotion.
D) a push strategy.
E) a selecting perception.

Question

Quizplus · Accepted Answer

Sales promotion efforts aimed at the retail trade (called a push strategy)encourages distributors and dealers to stock, display, and advertise the new products.

One Company Provides Its Resellers with Elaborate Point-Of-Purchase Displays to Encourage